How to Build Backlinks For Your Small Business’s Website
How to Build Backlinks For Your Small Business’s Website
By Ryan Gilbert
So you’ve researched your keywords, found some effective long tail phrases, checked out the local competition’s websites and web presence, wrote some great content for your website and slapped it all up on the web.
Now what?
This is where you just sit back and watch the calls roll in, right? Well, yes and no. If you’ve found some effective keywords and phrases and submitted your website to the search engines, you will start to see some traffic. That’s the quick and easy part.
If you want to maintain a strong ranking in the search engines and build a strong web presence for your website, you’re going to have to do a little leg work and build up some backlinks for your website.
What’s a backlink?
Well, basically it can be considered a vote of confidence or a recommendation from a third party. Every time another web site, blog, directory, article, or web page links to you - Google and the other search engines see this link and take that into consideration when calculating their search rankings.
The more backlinks your website has, the stronger your website is going to appear in the eyes of the search engines. The stronger your site appears to the search engines, the harder it’s going to be for your competitors to get a higher ranking than you.
But I just built my website, I don’t have any links.
That’s okay. The key to building backlinks is that you don’t need 100 new backlinks to appear overnight. You simply want a steady and consistent flow of backlinks over time. This is called organic growth. If you are getting 15 new backlinks to your website a week, it won’t be long before you have a very nice web presence built up and it will be very hard for your competitors to overcome your superior search engine ranking.
How do you build backlinks?
There are a number of ways to build them. Shoot, there are even people you can hire to build backlinks for you. But if you shoot for 2 new backlinks a day, you’ll be averaging almost 15 new ones a week and like I said, that’s a good goal to build a strong web presence.
Articles
Article marketing is a good way to drive quality traffic to your website as well as build backlinks to your website. The idea is this: write a short article (300 - 500 words) on a topic related to your business. Say you’re an electrician, then you might write an article on Installing a new ceiling fan or How to rewire a garage or some other type of electrical information that a consumer might find useful.
In the article, be sure to include a link or two that links to your website or a specific page on your website - preferably using some of the keywords and phrases that you are targeting on your website as anchor text.
Submit the article to article directories. There are literally hundreds, actually probably thousands of article directories on the web. Most of them are free to submit to, some will even pay you for original content. One of my favorites, and a popular one is EzineArticles. This is literally 1 of many on the web. Once you submit the article to a directory - they will publish it and then the search engines will crawl your article and find the link back to your website, thus giving your website that much more strength in the search engine’s eyes.
Submitting articles to article directories is probably the most time costly way to build backlinks - but it is also one of the more rewarding as the links themselves will bring highly targeted traffic to your website that may convert to paying customers.
Article Source: http://ezinearticles.com/?expert=Ryan_Gilbert
http://EzineArticles.com/?How-to-Build-Backlinks-For-Your-Small-Businesss-Website&id=1529203
