Is There a Google Sandbox?
Is There a Google Sandbox?
By Pat Higgins
The Sandbox Effect is a theory that new websites with newly-registered domain names are placed in a theoretical holding area in the indexes of Google known as a ‘Sandbox’ until such a time that site ranking can begin. Webmasters believe that their sites will only show for keywords that are non-competitive, but will not show for the popular keywords.
Some people doubt the very existence of a Google Sandbox, saying that the length of time taken for their site to be ranked is due to the time it takes Google to calculate PageRank using an “Eigenpairs interpretation of nodes”. Others who do believe, have noticed that it can take a year or longer for their site to be moved from the Sandbox.
Whatever the truth is, people have noticed that new websites and pages take longer to get ranked with Google than they do with other search engines.
Webmasters are often upset that they may see their sites ranked on Yahoo and MSN in a relatively short time, whereas they have to wait much longer to see them in Google which is looked on as the leading search engine.
Reciprocated links from other users are hindered and newer links that are created are put on a ‘probationary’ status until they pick up in rank from other matured sites or directly placed by an ad campaign. It seems that the time period before a site will start obtaining rank from reciprocal or back linking is between 90 to 120 days.
The Sandbox theory has shown that while some new sites will show up on Google for obscure searches, such as the website name, they will not show up for other phrases that are relevant to the site.
There is no definite proof of the existence of a sandbox; some people believe in one, others don’t.
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