Why You Should Use a Paid Keyword Research Tool
Why You Should Use a Paid Keyword Research Tool
By Scott Brooks
There are quite a few free, keyword tools available online. By simply doing a search on Google, Yahoo, MSN or whatever search engine you use, you will be able to find lots of free tools. However, only a few of them will be worth your time. Even the best ones will be limited in their scope. Most free keyword research software or websites will give you a list of the 30 or so most popular keywords in your niche. If you are looking for “long tail keywords” you may not find them from free tools
If you are unfamiliar with the term “long tail keywords,” they are simply those keywords that only get a trickle of traffic but usually have little to no competition. They are generally highly targeted and are often used by motivated buyers. It is easy to rank highly for these keywords. They are just ripe for the picking. Many free keyword search engines won’t provide you with the least viewed keywords in your niche which means that you can potentially miss out on these easy-to-rank-for keywords.
The most popular free keyword tools are Wordtracker, Good Keywords and the free search tool offered by Google. The free version of Wordtracker gives marketers an abbreviated listing of keywords. If you want a more extensive list, you must pay for the extended version. If you are a new marketer or one that is struggling, it might be tempting to skimp on keyword tools. This is a big mistake! One reason why you may be struggling is because you aren’t targeting the right keywords. If you don’t have a big budget, consider paying for Wordtracker for a day or two. This will give you ample time to choose some non-competitive keywords and get a few high rankings. After you have made some sales, then re-consider purchasing a keyword tool.
Here are a few more reasons why you should use a paid keyword research tool:
It can mean easy rankings: Keywords that don’t have a lot of competition can be very easy to rank for. If you write an optimized article, press release, free classified ad or create a small website and get incoming links, you can rank really high for non-competitive keywords. This means free traffic and hopefully sales.
You are able to find the hidden gems other marketers don’t know about: Keywords with little competition hold this distinction because people don’t know that they exist. Many marketers depend on free tools. This means that they don’t know about the long tail keywords because free keyword tools don’t list them.
You may be able to pay pennies for targeted keywords: If you can find keywords that no one knows about and aren’t bidding on, you can spend mere pennies for laser targeted keywords.
They provide more extensive lists: Paid keyword tools offer extensive lists. You can get hundreds of variations from a single keyword. The more targeted keywords that you find, the more money you can make.
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